2030 will be markedly different from today – how will brands remain relevant and continue to delight people?

Dragon Rouge has created the families of the future – a new approach to segmentation – considering groups of people, rather than just individuals. We’ve based the families on six forces that are impacting the shape and nature of family life. The families provide an insight into the decision-making units of tomorrow, the ones that brands will need to interact with and inspire.

They give us a sneak preview of the way we will live in 2030 and offer brands the opportunity to respond to upcoming needs and challenges.

Families

Brand Futures Concepts link

Forces affecting future families

Brand Futures Methodology diagram